Scarpa Olivetti Floor

Located in the shopping arcade of the piazza san marco the olivetti showroom in venice was designed and completed between 1957 and 1958.

Scarpa olivetti floor. Scarpa controlled the light within the olivetti showroom through the addition of windows to the exterior wooden grids on the second floor to control the intake of light artificial lighting as well as though his choice of materials for the interior. In 1958 adriano olivetti an enlightened and visionary entrepreneur commissioned carlo scarpa to create a prestigious exhibition space in piazza san marco venice. The visit to the olivetti shop is the beginning of an itinerary to discover carlo scarpa through a hidden and at times unprecedented venice. This combined with thoughtful and natural handmade materials conveyed a sense of quiet drama mystery and timelessness.

The olivetti branding isn t simply integrated into the architecture it defines the space. Scarpa designed an ambitious project a synthesis of technological avant garde and cultural value. History of the olivetti showroom. Let s explore together the baratto hall at ca foscari the iuav ai tolentini the querini stampalia and some structures of the biennale.

The floor tile intentionally showing the grout for texture juxtaposes with a limestone wall by the stair. Unlike many architects scarpa enjoyed working closely with craftsmen and revelled in a two way design process. Introduction of carlo scarpa olivetti showroom photographic image image source. The olivetti shop in venice.